Market research is a powerful thing. It gives management teams clear insights into how prospective and existing customers behave so that organizations can make informed decisions about how to run ...

The main difference between market intelligence and market research is that the latter is more company-specific. Marketing intelligence is existing information that small-business owners use to study ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for. Marketing research can give a business a picture of what kinds of new ...

In a scene duplicated hundreds of times a day throughout the US, a physician in a busy practice participates in a marketing research study. A moderator is working his way through a schedule of back-to ...

Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...

People discussing growth analytics displayed on laptop. Relying on marketing practices you know inside out can be comforting and predictable. You’re almost sure you’ll get results and prove your ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...

“The exploration of consumer uncertainty suggests that trademark litigation matters and surveys should perhaps ask a different question beyond simply what consumers believe.” Disclosure: Steckel is a ...

You can’t launch an advertising campaign and build a marketing strategy without sufficient information — it’s a business risk. Successful marketing research will help launch products that are ...