The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

The debate over how far to cut interest rates while inflation remains above target has pushed inflation measurement back to ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

A funny thing happened on the advertising industry’s way to a Big Data solution for measuring media currencies. It just got a lot smaller. How much smaller isn’t entirely clear, but even the biggest ...

Biology has always been an unruly science. Cells divide when they want to. Genes switch on and off like temperamental lights.

Gao (Synthese, 2017. https://doi.org/10.1007/s11229-017-1476-y) presents a new mentalistic reformulation of the well-known measurement problem affecting the standard ...

Artificial Analysis overhauls its AI Intelligence Index, replacing saturated benchmarks with real-world tests measuring ...