In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

People today place a high value on their choices, and as a result, the era of the submissive consumer has come to an end. Smart companies recognize that in recent years, their customers have shifted ...

Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...