The 50/30/20 rule is a straightforward budgeting strategy that divides your income into three main categories: needs, wants, ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly — yet often overlooked. So, over the course of my ...

Some basic differences exist between wants and needs. Wants are emotional in nature, while needs tend to be physical. Sometimes a product or service has both characteristics, but in almost all cases, ...