Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

The six-week sprint is a new product development strategy chosen by startups to replace unrealistic product development cycles and avoid time-consuming and wasteful traditional methodologies. The ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...

Back in 2022, I wrote about the triple threat of additive, agility and automation—three forces that were already reshaping manufacturing and product development. Fast forward to 2025, and these trends ...

New cloud techology aims to reduce costs and speed vehicle product development by bringing software collaboration earlier into the process. This may be the era of technology-laden software defined ...