Next has partnered with mobile operator O2 to trial a new shop-in-shop format as both brands seek to adapt to “current challenges” facing the high street. Named “Shop-in-Shop”, the trial will see O2 ...
O2 has announced the appointment of a new head of brand strategy, founder of agency Shop, Gav Thompson. He joins in October and will report to O2 customer director Cath Keers, who is also responsible ...