When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it’s sometimes tempting to want to jump ahead in line.

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

EmailResults.com, a web resource for permission-based email marketing, has opened an online trading exchange for buyers and sellers of email lists, advertising, and other marketing services. The new ...