MIAMI--(BUSINESS WIRE)--Whisp.io, founded by Steven Doumar, just received approval for a new patent protecting its unique method of opting in new potential leads to your funnel. Having filed more than ...

This may sound like a “duh” step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters. If you want to ramp up your online marketing ...

The IAB today (5 December) released its Opt-In Value Exchange Advertising Playbook for Brands, a guide to an ad format most prevalently associated with the gaming space. Susan Borst, vice president of ...