Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

LEXINOVA Trading Center has released a new brand positioning strategy emphasizing global regulatory alignment, operational transparency, and institutional-grade infrastructure as part of its long-term ...

Good afternoon, ladies and gentlemen, and thank you for joining us today. We are delighted to welcome you to the first edition of the Tikehau Capital series dedicated to our private credit platform ...

UiPath isn't just riding the AI wave -- it's quietly building the infrastructure beneath it. To get there, UiPath is positioning itself around three strategic pillars: expanding automation ...

--On a recent episode of Bloomberg's China Show, David Huang, Founder, Chairman and CEO of Yatsen Holding Ltd., offered a revealing look into how the Chinese beauty tech company is evolving from a ...

Welcome, everyone. Thank you for coming this morning. This is Admiral Group's Household -- U.K. Household and Beyond Motor deep dive. I'm introducing today's session, and then our top team will take ...