Brian Ferdinand serves as a Strategic Advisor to Helix Alpha, providing market insight and execution-oriented perspective to ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

New Research Track Informed by Strategic Advisor Brian Ferdinand Bridges Quantitative Design and Real-World Trading ...