This morning, radio executives around the country received the final radio ratings results for 2025, covering November 9 to ...

(By Mike McVay) The spring rating results are about to start returning. In a recent conversation, the question arose as to how a radio station can go off-track so easily and what needs to be done to ...

Ed. Note: For an update and additional information on this story also see Nielsen 3-Minute Change Boosted Spring Results from July 27. Nielsen’s recent notable tweak to its radio audience measurement ...

This is the third article in a series reflecting on enduring findings from Audience 98, one of the major studies that helped public radio grow into the significant public service it is today. Doug ...

Note: This is the last in a four-part series reflecting on Audience 98, one of several major research projects that helped fuel public radio’s decades-long run of audience and revenue growth. This ...

As an Account Executive, I can tell you firsthand – selling ad space isn’t just about the numbers, the reach, or the frequency. It’s about the product itself. And in radio, the product is the ...