Entering a contest, joining a mailing list for text-messaged coupon codes and signing up for mailing lists are methods of garnering Short Message Service or SMS opt-ins. Asking customers as they order ...

Retailer Belle Tire saw a 55 percent opt-in rate for its Mobile Advantage club after offering consumers $20 off its products for participating. During an hour-long Hipcricket-sponsored Mobile Marketer ...

Bed Bath & Beyond is placing the mobile calls-to-action around stores to encourage consumers to shop. The retailer is also promoting its mobile Web site in-store as part of a back-to-school shopping ...

In an increasingly mobile-centric consumer culture, marketing organizations continue to search for ways to engage the mobile consumer with targeted marketing offers. SMS represents a promising but ...

Retailers face a new compliance risk in Short Message Service (“SMS”) marketing due to the Federal Communications Commission’s (“FCC”) revocation of consent rule that took effect in April 2025. Under ...

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...

With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs ...

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Over the last few years, Facebook has been collecting call history and SMS data from Android devices. A number of users recently discovered the data that was collected after backing up their Facebook ...