Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Learn how a Generative Engine Optimisation agency can transform your SEO strategy by aligning content with AI-driven search ...

Artificial Intelligence is shaking up digital marketing and search engine optimization (SEO). Natural Language Processing (NLP), a key component of AI search, is enabling businesses to interact with ...

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

The way businesses discover and assess partners is undergoing a once-in-a-generation shift. Search engines have been the primary gateway to information for a number of years, with search engine ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Eight years ago, a friend and I drove from Buffalo to Los Angeles in a 14-year-old Audi station wagon we nicknamed Gerhardt. It was an imperfect car: The brakes didn’t work until the day before we ...

A Search Engine Optimizer is responsible for improving website visibility through keyword research, content optimization, and technical enhancements. The SEO field offers various roles, including SEO ...

Learn why 25% of clients now use ChatGPT to find advisors and discover the AEO strategies that will make you visible in AI ...