Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

SAN FRANCISCO, Jan. 21, 2026 /PRNewswire/ -- Channel99, the AI-powered B2B marketing performance platform, today announced the launch of Paid Search Optimization, a new capability designed to help B2B ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

The AI Visibility Overview is setting a new standard for Generative Engine Optimization (GEO) by giving users unprecedented insight over how their brand appears in AI search engines NEW YORK – Wix.com ...

AI Mode, AI Overviews, Circle to Search, and Lens behave like featured snippets or knowledge panels. All the AI Overviews and AI Mode features rely on the same crawler that powers Googlebot. Gemini is ...

Adobe Inc. revealed today that it plans to acquire digital marketing and search engine optimization company Semrush Holdings Inc. for $1.9 billion in an all-cash transaction. Founded in 2008, Semrush ...