Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Will Scott, AI SEO expert and Co-Founder and CEO of Search Influence, took the stage at SMX Advanced Boston to share expert insights on one of the most significant shifts in digital marketing: ...

Search is changing. Have you noticed how search engines now serve ready-made answers in their search results? You don’t even have to click through to a website—Google has found everything for you.

Search is having its biggest identity shift in decades, and your SEO strategy has got to keep up. Now, the reality is that even when you win a top organic spot, you’re competing against AI Overviews ...

Join search expert Will Scott online today – October 7 – from 11:00am – 4:45pm ET for his 5-star Generative Engine Optimization Master Class, part of a series of tactic-rich workshops we’re running ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Answer Engine Optimization, known as AEO, is emerging as a core strategy for visibility in a search environment where ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...