Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

AI Overviews and zero-click search are changing how people find information and how brands get discovered. As search shifts from links to answers, one question keeps coming up: What happens to SEO?

This story was produced by Rob McManus and distributed by Next Net. Exploding Topics says Google gets about 16.4 billion searches every day. That tells us there are so many chances for brands to get ...

This week, the ClickZ Media team was on the ground at SXSW London, where search took center stage—not as a channel, but as a mirror of shifting behavior. Google’s Vanessa Kingori framed search as a ...

As AI-driven search evolves, traditional keyword SEO is giving way to entity optimization, a smarter, intent-driven approach that prioritizes relationships and context. Learn how entity SEO is ...

The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and tools, SEO experienced another huge year of change. As always, ...

In 1998, Google was just getting started, and I was building one of the first digital agencies focused solely on search engine optimization (SEO). Back then, SEO was a new language, and I helped write ...

The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

In today’s digital landscape, Search Engine Optimization (SEO) plays a crucial role in driving online visibility and business success. For ambitious and skilled job seekers aiming for six-figure ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...