Professor Michèle Paulin has created two of the most progressive and advanced courses in Marketing at Concordia using an approach that is based in humanism, reciprocity and the senses. The course ...

Dave McKenzie shares unique insights and strategies for promoting excellence in teaching at JMSB and how these relate to Professor Michèle Paulin's approach to teaching marketing through service ...

On February 14, 2014, Stanford students Elizabeth Woodson and Saul Gurdus drove a rented Winnebago to the San Mateo office of the Golden Gate Regional Center (GGRC), where they greeted eight curious ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

Some of the tools you use in building applications also apply as you build out your services. The Single Responsibility Principle (SRP), for example, makes as much sense at the service level as it ...