A new study was able to predict the success of movies, commercials, books and restaurants by relying on the 'emotionality' of reviews instead of the star rating. Five-star ratings are no guarantee to ...

TAMPA, Fla. (June 5, 2025) – Despite growing awareness of fake online reviews, a new University of South Florida study finds that consumers still overwhelmingly trust what they read — even when they ...

When a patient leaves a review, it’s easy to think of it as digital noise — a single rating among many. But a new national report from Tebra, a medical practice management system company based in ...

There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you ask ...

In these difficult times, we’ve made a number of our coronavirus articles free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. The ...