Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...
LONDON--(BUSINESS WIRE)--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the target market segmentation strategy for a ...
Consumers are people, and marketers have long-since recognized that they are not all alike. They differ in terms of location, age, gender, attitudes, needs and social affiliations. Segmentation and ...
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