We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.

Robots.txt just turned 30 – cue the existential crisis! Like many hitting the big 3-0, it’s wondering if it’s still relevant in today’s world of AI and advanced search algorithms. Spoiler alert: It ...

Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI ...

Yep, back on comments from Google on the LLMs.txt file. Another question came up on Bluesky asking if the fact that some ...

Shopify stores are now able to edit their robots.txt file, which gives owners more control over how search engines crawl their site. Tobi Lutke, Shopify CEO, broke the news this evening on Twitter ...

Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time. I’ve written many times in the past about how ...

With AI eating the public web, Reddit is going on the offensive against data scraping. With AI eating the public web, Reddit is going on the offensive against data scraping. In the coming weeks, ...

Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management. Robots.txt is a text file that tells search engine ...

John Mueller from Google did it again with his site and this time uploaded an audio file, in wav format, for his robots.txt file. You can go to it and listen to him read out his robots.txt rules in ...