Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

CFO of Sandline Global & author of Deep Finance, Glenn has spent the past two decades helping startups prepare for funding or acquisition. With the ever-increasing amount of data available to ...

At its heart, data modeling is about understanding how data flows through a system. Just as a map can help us understand a city’s layout, data modeling can help us understand the complexities of a ...

Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you ...

Prior to the internet revolution, companies were often valued based on their tangible assets. An energy company could receive a multiple based on their oil and gas reserves, or a manufacturer based on ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

This program prepares participants for successful careers helping organizations make better decisions through analytics. It prepares participants to work effectively with complex, real-world data and ...