Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Google on Thursday will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of advertising performance across Google Analytics and Ads.

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, ...

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood advises on how to use them to gain deeper insights on your traffic. Taking time to understand your customers’ ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem ...

Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Google Analytics remains one of the most straightforward tools to use for data analysis. With the advent of big data, a company can use Google Analytics to comb through its massive data stores to get ...