You finally have users showing up. A few are paying. A few are asking for discounts. One investor asks why you chose monthly subscriptions instead of usage-based pricing, and you realize you don’t ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Gartner Exclusive: Develop Pricing for Asset-Based Services That Reflects Customer Value Your email has been sent In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

Gaurav Singh is the Managing Partner of Guddi Growth, an acquirer of B2B Saas and tech-enabled services businesses in the US and Canada. As the managing director of an investment fund acquiring and ...

AI is transforming more than just how software works. It's changing how it should be priced. The traditional SaaS playbook, charging by seat with annual contracts, was built for a different era. When ...

Visualizing popular SaaS pricing models and key factors to help businesses choose the ideal subscription for sustainable growth and customer satisfaction. Pixabay, Pexels Software as a service ...