In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

The traditional SaaS playbook—charge by seat, bundle features, sign annual contracts—was built for a different era. When users drove outcomes, it made sense to tie value to access. But AI doesn’t just ...

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

In times of crisis, some of the worst parts of our human nature can surface—and raise prices sky-high in the hopes of capturing more revenue. These are all examples of situational pricing, the ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

Gartner Exclusive: Develop Pricing for Asset-Based Services That Reflects Customer Value Your email has been sent In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services ...

In today's digital age, I don't believe businesses can continue to afford to be product-centric. Customers are more demanding than ever before, and they expect the best deal they can find every time ...

In my last two pieces, we navigated the intricate landscape of the 2024 law firm rate setting and broached the powerful bond between law firms and clients when discussing rates and value. Today, let’s ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

A conversation with IMD professor Stefan Michel on how companies can realize the maximum benefit from their innovations. Creating value is table stakes for any business. But is your organization also ...

AI is transforming more than just how software works. It's changing how it should be priced. The traditional SaaS playbook, charging by seat with annual contracts, was built for a different era. When ...