The new solution delivers an AI-powered step-by-step interactive live makeup tutorial platform with a hyper-realistic AR virtual try-on experience for designer makeup looks. NEW YORK--(BUSINESS WIRE)- ...

With social media, it’s now easier than ever to access a broad range of makeup tutorials — complete with information on exactly which products are being used. To take the experience to the next level, ...

NYX Professional Makeup is partnering with Samsung for an in-store virtual reality experience, according to a company press release. NYX said it will use Samsung's Gear VR Controller technology, which ...

Users are completely immersed in a computer-generated reality when they experience virtual reality. Virtual reality is the most well-known of immersive technologies. While the world of gaming and ...

Virtual reality headsets will be popular gifts this holiday season, as more and more companies dip their toes into the cyber-ecosystem. From virtual golf experiences to gaming and meditation retreats, ...

It turns out that augmented and virtual reality can do much more than just give us a realistic, first-person perspective for blasting space mutants. It can also help us with home improvement. Lowe’s ...

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. Companies like Meta, AmazeVR, and Wave are leaning into the tech, creating hyperrealistic VR ...