Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

The Army has already begun some "virtual reality" training—using VR headsets to prepare soldiers to operate vehicles without ...

AR is a promising new technology that can help improve both the way businesses operate as well as how business or consumer customers experience products and services. September 25, 2020 Even before ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

Humans get a real buzz from the virtual world of gaming and augmented reality but now scientists have trialled the use of these new-age technologies on small animals, to test the reactions of tiny ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...

Demonstrating lollipop user interface to simulate taste in virtual and augmented reality environments. Credit: Lu et al, 2024/PNAS Virtual reality (VR) technology has long sought to incorporate the ...

CBS Texas is proud to announce the launch of its state-of-the-art Augmented Reality and Virtual Reality (AR/VR) broadcast studio, making it the only station in the region to offer this groundbreaking ...