See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel. The new Facebook pixel is great for conversion tracking. You may have conversion tracking already set up in ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Upcast Social is a London-based marketing firm specializing in managing Facebook campaigns. It was one of the early companies to be certified as a preferred marketing developer (PMD) for the Facebook ...