We can all agree that there are few marketing techniques older than sampling. Distributing samples has always been an incredibly effective way for brands to convert new customers and gain attention in ...

Sampling is a technique in which samples are drawn at random (without any favor or bias). For this, suitable measures or procedures may be laid down and adopted according to the nature and ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

Legal and financial limitations have put a damper on a musical tool that once served as an important way for rappers to connect with musical and social history. Some of the consequences for rap music ...

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Gordon Scott has been an active investor and technical analyst or 20+ years. He ...

Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...