Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts ...

Threads first surpassed X in terms of daily active users on mobile devices worldwide in September, according to Similarweb.

One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is ...

A new report shows that when it comes to social media usage, an app from Meta Platforms Inc (NASDAQ:META) is seeing strong ...

Meta is expanding Threads ads globally next week, giving advertisers new ways to reach its 400M+ users.

Threads, which recently crossed 400 million monthly active users, will start showing ads to all users globally next week.

Ads on Threads will roll out gradually to users over the coming months, Meta says.

Threads will begin rolling out ads globally from next week, as Meta integrates the platform into its wider advertising ...

Threads now has more daily users on mobile devices than X, according to data from one market intelligence company. Meta's answer to Elon Musk's rebranded Twitter has grown to 141.5 million daily ...

In January, Threads had 141.5 million daily active users on mobile, compared to X's 125 million daily active users on the two ...

Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. The Threads daily active user count peaked on July 7, two days after its launch. Recent data shows that metric has ...