YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing ...

YouTube is updating advertiser-friendly guidelines so some non-graphic videos on "controversial issues" may be eligible for ...

A study by the video hosting platform Adilo revealed common factors shared by high-ranking YouTube videos. The research analyzed over 1.6 million videos, focusing on 300 that ranked in the top three ...

YouTube introduced some new filters to its advanced search tools today. Possibly the most exciting change is that Shorts are ...