But while authenticity is key, quality matters too – even a candid TikTok or unboxing Reel benefits from sharp editing, clear ...

RFT Writers are a collective of independent journalists contributing original reporting to RFT. They report on a wide range of topics including music, news, gaming, cannabis, and the creator economy.

It’s frustrating when you follow the SEO playbook perfectly—identifying keywords, writing long-form guides—only to see your ...