To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

SAN FRANCISCO--(BUSINESS WIRE)--GDC – Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that developers can expect enhanced performance and ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Convai has teamed up with Unity to expand its AI-based non-player characters (NPCs) for games. Convai is showing off various demos of games with AI NPCs at this year’s Game Developers Conference (GDC) ...

Cross-platform game development engine Unity 6 has arrived, with a bundle of new improvements incorporating AI features for characters, and better support for headsets including the forthcoming Apple ...

Forbes contributors publish independent expert analyses and insights. I write about innovation, the future of work and remote work. The future of programming and AI is more nuanced than headlines ...

CEO Matthew Bromberg highlighted that Unity exceeded its revenue guidance by $20 million and adjusted EBITDA by $19 million in Q1 2025. The company attributed this to strong performance in both the ...