As brands increasingly rely on generative AI to crank out low-cost marketing visuals, Apple recently went in the opposite direction. The tech giant revealed that its new Apple TV intro was created ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company created a visually striking, in-camera bumper. This ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...

Apple dropped the "plus" from its streaming service's name in October, because the company typically uses the plus sign for free services with paid versions, such as iCloud+. Now, the company has ...

After dropping the plus from Apple TV, Apple teamed up with Finneas to make a new intro sound. After dropping the plus from Apple TV, Apple teamed up with Finneas to make a new intro sound. is a ...

Finneas and Apple teamed up for the new Apple TV intro video that will start airing before TV shows and movies. The video arrives alongside Apple rebranding Apple TV+ to just ‘Apple TV.’ Though the ...

“This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

If brevity is the soul of a hit, Finneas may be about to have his biggest hit ever. Apple commissioned the multiple-Oscar/Grammy winner to write a theme so short that it’s not even being called a ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

Carrie Underwood has sung the intro for NBC’s Sunday Night Football for 13 straight seasons, but she’s never revealed how the process actually works. Sure, the network knows which matchups they’ll ...

Week 2 of the NFL season is upon us, with the Green Bay Packers hosting the Washington Commanders at Lambeau Field as Amazon gets its teeth into the new season. And what better way than for the ...

One of the unexpected delights (of many) in Peacemaker‘s first season came near the start of every episode. The show’s opening credits featured the entire cast performing a choreographed dance set to ...